Check please, indeed!
This classic, and somewhat preppy pattern, is back for the summer in full force. And we have some gingham made in the USA women's clothing styles coming in hot.
Our Mary Ann Top (Arriving 7/7/17) is a contemporary take on the traditional gingham pattern. This fun American made women's shirt is sassy in all the right places with an off-the-shoulder silhouette, ruffled neckline, and a relaxed fit. The cut of this made in the USA top shows off your shoulders while flattering your bustline. And the blue and white checked pattern is just the ticket for beach parties and picnics. We love it paired with white shorts or our essential skinny jeans.
And for a fancier take on gingham, our Picnic Perfect Dress (Arriving 7/14/17) takes black and white checks to the next level. Sashay into any soiree in this made in the USA women's dress. This tailored fit and flare design pairs perfectly with this classic pattern. Add pockets and a fun bow in the back, and this frock wins all the points for best fancy summer dress.
A little more about gingham... In the United States, this popular checked print has become synonymous with picnics (red and white checked tablecloths anyone?) and Mary Ann of Gilligan's Island fame (hence the name of our fave gingham top, see above). Oh and you can't forget Dorothy in the Wizard of Oz. But did you know that this fun fabric actually originated in Malay over 500 years ago as a striped fabric called genggang? As the fabric made its way to the UK and the USA it was transformed from stripes into the checked pattern that we're familiar with today.
Many countries and cultures have adopted and adapted gingham. In Indonesia, the contrasting dark and light colors are thought to represent the conflict between good and evil while the African Masai tribe have used a checked pattern for thousands of years. In the United States depending on the decade, gingham has been seen as trendy, youthful, mundane, and utilitarian. But we here at Via74.com think it's the ultimate in summer chic.
Fun fashion moments in the history of gingham:
1939 - Judy Garland as Dorothy in the Wizard of Oz wears her iconic blue and white gingham pinafore.
1959 - Brigette Bardot gets married in a pink gingham dress, which caused a gingham fabric shortage in France.
1965 - Sean Connery wears a pink and white gingham shirt with matching trunks as James Bond in Thunderball
2017 - Clare V (one of our favorite Made in USA designers) re-imagines gingham in the form of clutches and bags. We want all of these by the way.
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